Creativity could be defined as the ability to generate innovative ideas and manifest them from thought into reality. The process involves original thinking and then producing.These skills come in handy mainly in the consumer based industry where ideas are needed i.e. the media.Being creative is a trait that is actually in everyone but is on the contrary thought to be had by only a selected group of people.Actually all that is needed to bring out creative thoughts is inspiration.Thus could be gotten from everything around us from the music we listen to to the things we see around us.Converting this inspiration into ideas is what distinguishes the so called creative people from the others.
Distinguishing between creativity and innovation
It is often useful to explicitly distinguish between creativity and innovation.
Creativity is typically used to refer to the act of producing new ideas, approaches or actions, while innovation is the process of both generating and applying such creative ideas in some specific context.
In the context of an organization, therefore, the term innovation is often used to refer to the entire process by which an organization generates creative new ideas and converts them into novel, useful and viable commercial products, services, and business practices, while the term creativity is reserved to apply specifically to the generation of novel ideas by individuals or groups, as a necessary step within the innovation process.(wikipedia)
No comments:
Post a Comment